SYNTAX
Grammatical arrangement of words.
SARCASM
A generally bitter comment that is ironically or satirically worded.
COLLOQUIAL
Ordinary or familiar type of conversation.
CONNOTATION
Rather than the dictionary definition, the associations suggested by a word. Implied meaning rather than literal meaning.
ETHOS
being convinced by the credibility of the author. We tend to believe people whom we respect.
IRONY
When the opposite of what you expect to happen does.
SYNECHODE
A kind of metonymy when a whole is represented by naming one of its parts, or vice versa. “The cattle rancher owned 500 head.” “Check out my new wheels.”
PERSONIFICATION
Giving human-like qualities to something that is not human. “The tired old truck groaned as it inched up the hill.”
INDUCTIVE REASONING
uses a set of specific observations to reach an overarching conclusion
ARGUMENT
a piece of reasoning with one or more premises and a conclusion