Digital Advertising Acronyms & Marketing Abbreviations

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AIDA (Attention


BANT (Budget


BR (Bounce Rate)

The percentage of the people who land on your web page and return within 3 seconds.

CMO (Chief Marketing Officer)

The CMO must know the marketing fundamentals and strategic thinker.

COS (Content Optimization System)

By using CMS

CPA (Cost Per Action)

A model in which an advertiser pays only for the action someone takes like a click

CPL (Cost Per Lead)

The amount it costs for your organization to acquire a lead.

CR (Conversion Rate)

CR is a sales acronym. The people who completed the desired action on a web page

CTA (Call to Action)

The call to action button is like sign up

DM (Direct Mail/Direct Message)

A direct message is a private form of communication that is only visible to the sender and receiver.

PR (Public Relations)

The professional maintenance of a good public image by a company.

PV (Page Views)

The number of views or impressions that your web page has got.

QR Code (Quick Response Barcode)

These are the codes that marketers generate to bridge offline and online marketing.

RT (Retweet)

A retweet is when you repost the tweet of someone else or one of your own.

SEO (Search Engine Optimization)

SEO comes under the SEO acronyms. The optimization of your website for getting ranked in search engine result pages.

SM (Social Media)

Applications and websites that enable users to create and share content or to participate in social networking.

SMM (Social Media Marketing)

It is the use of social media platforms to promote a product or service.

UI (User Interface)

A good user interface provides user-friendly experience by allowing users to interact.

URL (Uniform Resource Locator)

URL is actually the web address.

UV (Unique Visitor)

A person who visits your website more than once within a defined period of time.

UX (User Experience)

The overall experience that a customer has with your business.

There are digital marketing acronyms or internet marketing acronyms explained here:

B2B (Business to Business)

It is a communication between two different businesses.

B2C (Business to Customer)

The communication between a customer and a business.

CMS (Content Management System)

A web application that is specifically designed to make the process of creating

CRM (Customer Relationship Management)

It is the relationship of your business with the customers.

GA (Google Analytics)

A service by Google to provide you with detailed statistics about your website’s traffic.

KPI (Key Performance Indicator)

In the first step

MAP (Marketing Automation Platform)

It is the use of software to automate marketing activities.

RSS (Rich Site Summary)

An RSS feed provides you with the website’s updated information. The customers don’t need to open the website.