PPC Acronyms

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Digital Advertising Acronyms:

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PPC (Pay Per Click)

PPC comes under the PPC acronyms. A model when a marketer gets a certain amount when it’s publisher’s ad is clicked.

CPC (Cost Per Click)

The amount of money spent to get an ad clicked when running PPC campaigns.

CTR (Click Through Rate)

The percentage of the number of clicks on CTA over the total number of people that can click.