"Process that determines relevant information and then gathers, sorts, analyses, stores and distributes relevant marketing information to system users", "Marketing information system (MkIS)" "A firms marketing information system (with four major sources of internal data, market intelligence data, marketing research and acquired databases)", "MkIS" "A general research collected and sold to other firms", "Syndicated research" "Research conducted for a single firm to provide answers to specific questions", "Custom research" "Analysis and interactive software", "Marketing decision support system (MDSS)" "A process that analyses and identify unique patterns of behaviour among different customer groups", "Data mining" "Information about each customer databased", "Customer acquisition" "Big-spender customer targeted by specific offers", "Customer retention and loyalty" "Removing customers/groups who do not go along with the desired image", "Customer abandonment" "Focused promotional strategies", "Market basket analysis"
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