english 1

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marketing research (n)

the process of gathering information about a market' analysing it and interpreting it

market research (n)

investigation into a specific market

consumer research (n)

element of marketing research, used to discover how people act and what they need

behaviour patterns (n)

the regular and repeated way in which people act

customer needs (n)

the products or services a consumer wants/desires

motivation research (n)

investigation into psychological reasons why individuals buy a particular product or respond to a certain advertisement

desk(top) research / secondary research (n)

analysis of information that you can easily find' i.e. without leaving your desk (by reading newspapers' internet' books' magazines etc.)

field research / primary research (n)

investigation by talking to people about a market' product' business sector etc.

to carry out (v)

to do

qualitative research (n)

used to gain an understanding of underlying reasons' opinions' and motivations

quantitative research (n)

involves collecting large samples of data followed by statistical analysis

a group discussion (n)

a conversation involving a number of people who are connected by some shared activity' interest or quality

an in-depth interview (n)

a meeting with a single respondent at which information is obtained about this person’s behaviour' attitude' thoughts' preferences etc.

to collect / gather (v)

to bring together in a group

a sample of data (n)

a representative group of data that are taken from a larger group and studied' tested' or questioned to get information

a statistical analysis (n)

an explanation of the nature and meaning of data' based on statistics (to discover its underlying causes' patterns' relationships' and trends)

to analyse / mine data (v)

to examine information systematically

an analysis (n)

a systematic examination of data/information

a focus group (n)

small number of people brought together with a moderator to discuss a specific product or topic.

a target group (n)

a specific group of consumers at which a company aims its products and services

a moderator (n)

someone who leads a discussion in a group

to mediate (v)

to act between two parties

to run a session (v)

to conduct a meeting

a package test (n)

an examination used to test ideas for new packaging

a taste test (n)

an examination used to test what consumers think about new flavours

a home test (n)

consumers try the product at home' in a real situation

a questionnaire (n)

a written set of questions that are given to people in order to collect facts or opinions about something


filled in by the respondent

to complete / fill in (v)

to write information in a blank space

interviewer-administered (adj / v)

filled in by the interviewer (on behalf of the respondent)

a telephone survey (n)

a detailed examination by telephone

a mail survey (n)

a detailed examination by email

an online survey (n)

a detailed examination by means of a computer

mystery shopping (n)

a person poses as a consumer and secretly checks the level of service and hygiene in a shop/restaurant/hotel etc.

an omnibus survey (n)

a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview for several companies at the same time

to carry out / conduct research (v)

to do research

a panel (n)

a group of people chosen for a particular purpose (e.g. to answer a survey)